A Look Back At

Born in 1952

What Was Life Like in 1952?

Who Was in Charge?

President

Harry S. Truman

What Things Cost

Gas (per gallon)

$0.27

Loaf of Bread

$0.16

Average House

$8,100

Weekly Wage

$61

What Was Life Really Like?

If you were born in 1952, you came into a country ready for a change. Eisenhower's grin was on every billboard, and his landslide victory in November felt like the country exhaling—a general, a grandfather figure, a steady hand after years of hot war and cold anxiety. The Korean armistice was coming, though not quite yet.

Meanwhile, the culture was shifting under everyone's feet. *Singin' in the Rain* was in every theater, and Gene Kelly splashing in that puddle was pure American joy bottled up on film. The Today show launched on NBC and America had its first morning television ritual, Dave Garroway's low-key patter starting the day.

Hank Williams was singing "Jambalaya" and "Your Cheatin' Heart," country music crackling into mainstream consciousness before his heartbreaking death at the year's end. Television ownership was exploding—fifteen million sets in American homes. The first Holiday Inn opened in Memphis, and the motel was becoming part of the landscape of American highway travel.

Dick Clark was playing records in Philadelphia, Elvis was still unknown in Memphis, and teenage culture was becoming its own distinct country within America. A chocolate milkshake at the soda fountain cost fifteen cents, and a babysitter earned fifty cents an hour. Everything felt solid and comfortable and just a little restless.

Popular Toys & Games

  • Mr. Potato Head
  • Matchbox Cars
  • Colorforms